Bringing Print to Life: Beginning with Augmented Reality

Posted by digitalpress on 10 January 2019
Bringing Print to Life: Beginning with Augmented Reality
Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality can be implemented in several ways. Some require deep investments with months of planning, but others can be quite simple to implement.

Augmented Reality (AR) is a mature technology that has evolved over the last 15 years. In retail settings alone, Statista projects that the market for Augmented Reality solutions will be a half billion-dollars by 2020, growing to $1.6 billion in 2025. Augmented Reality works without barcodes, QR codes, or specialized watermarking and it can be added well after the original designs are approved. In fact, they can be added even after the piece has been printed and delivered to a client as an add on.

Print powered by Augmented Reality can be intriguing enough that people keep the print for much longer than average and continue to engage with it. AR solutions are perfect for marketing campaigns and instructional support. If you work with media planners and buyers they always look for consumer engagement, so it's no surprise that a Vibrant Media study (May 2017) found that 67% of surveyed media planners and buyers want more Augmented Reality options for their marketing campaigns.

If you buy wine, you may already know the campaign for The Walking Dead Blood Red Blend and Cabernet Sauvignon from The Last Wine Company. The campaign is called Watch the Dead Rise, and uses the Living Wine Labels App on your smart device the wine labels come to life with the story of Rick Grimes, the ultimate zombie hunter, and zombies on the loose. Using the App you see scenes come to life. If a Rick Grimes bottle and a Zombie bottle are placed together, you see a battle as each tries to win victory. This is similar to the grownd breaking 19 Crimes wine campaign which is credited with helping the brand grow 60% in volume sales and 70% in value.

While this example is on a label, AR can be used with anything you print! Labels, invitations, post cards, cookbooks, posters, and brochures can all be brought to life. Use AR to link a poster or catalog to an additional set of experiences. In catalogs the options are endless! The same in stores with opportunities to link end-of-aisle product displays to a video of the many ways to use the product. The opportunity to is link the physical print to the digital world. That digital link might be a web experience or a video experience it's all possible.

This exciting opportunity does require some planning and some new tools. Come back for the next installment to learn more about how to walk through the process!

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Your definitive guide to Greeting Card trends for 2018 / 2019

Posted by digitalpress on 3 January 2019
Your definitive guide to Greeting Card trends for 2018 / 2019
When it comes to trends for Greeting Cards and Stationery, the playing field is always changing. Taking inspiration from every corner, the trends in paper change as quickly as the clothes in our wardrobe.

It can be a minefield and if you're a stationery designer, how do you know where to begin?

Personalisation
As big as ever, personalisation shows no sign of stopping as we roll into 2019. From smart monogramming to customisable cards, consumers are looking for more and more ways to get the personal touch. Ted and Kip offer personalisation and customisation on all of their designs, proving that offering personalisation doesn't have to mean creating an entirely customisable collection you can work with what you have!

Botanical prints
It might be a little difficult to get yourself in that tropical mood while we're battling the elements, but next year the sun will be back (we promise) and with it comes an influx of tropical-inspired prints that are set to be huge news.

Until then though, pared down botanical prints also work well for the winter months, so embrace foliage, deep dark green and blue hues, accentuated with luxurious gold and bold elements for a wintery take on the trend.

Cards that care
Environmental impact and social responsibility are swiftly transforming from 'nice to have' into 'must haves' for companies looking to build brand loyalty. Companies and products that share the same sustainable values as their customers are more likely to build an army of brand advocates and we all know how important those second, third (and beyond!) orders are.

To add a sustainable layer to your cards, why not consider printing on Recycled paper for starters? You could also team up with a local charity and donate your profits? Or why not lend your services to a local community, club or school? You can shout about your involvement on social media and your website to help build some engagement and show your customers how you're giving back.

Foiling
If there's one trend that isn't going anywhere it's metallic foil. Lending itself to almost every design, style, occasion and event, there's nothing that Foiling can't elevate. Plus, you can combine it with every trend in this article too killing two birds with one stone!

Bold prints
Big. Bold. Bright. Beautiful. This year we looked at geometrics and Aztec styles, but next year it's all about fusing everything together. Mark our words, maximalism is a must-have for 2019! Don't be shy, combine your colours, prints, designs and mix and match to create a stand out collection like no other.

The great thing about this trend is that it caters for everyone due to its influx of styles, colours patterns and shades, so there's something for everyone!

Handmade
The handmade trend has been slowly gaining traction over the last few years in an increasingly digital world, handmade crafts hold more value than ever before. The perception of handmade might immediately strike you as time consuming, but it doesn't have to be! It can be as simple as adding a hand decorated element (like a bow, or some glitter) to your printed cards. Just be sure to call this out adding a sticker to your cellophane bags to let your customers know that their card is hand-finished is an ideal touch.

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{Source: Printed Blog}

Posted in: Inspiration  

This Paper Is Designed to Feed Bees

Posted by digitalpress on 27 December 2018
This Paper Is Designed to Feed Bees
The world's bees are in danger. Pesticides, disease, and habitat and food source loss have caused bee populations to dwindle for years. To bring back these vital pollinators, one company is proposing an unusual solution: paper.

The biodegradable Bee Saving Paper is made with glucose and contains seeds from the bee-feeding flower lacy phacelia (also known as purple tansy). Launched by the Warsaw-based marketing agency Saatchi and Saatchi IS and City Bees, an organization that advocates for bees in urban communities, the paper is also covered in a biodegradable UV paint that, to bees, looks like a meadow full of pollen sources.

The idea is that bees will land on the paper, grab a glucose snacksimilar to what beekeepers feed their hives to help them survive the winterand fly away. The company describes the paper as being "like an energy drink for bees" to help them fly farther on their journeys to find food. As counterintuitive as it seems, the paper is designed not to be used and recycled, but left out in nature. The paper will eventually fully biodegrade, leaving behind seeds that will grow into the kinds of flowers bees love.

The paper could be used in paper plates, bags, coffee cup sleeves, or other disposable products (though the creators don't really say how that might workwould the bees come up and land on your coffee cup?). A Polish beekeeper named ukasz Kaczorowski is already using it for honey-jar labels.

When it comes to helping bee populations increase, these sheets are a small-scale intervention whose results remain to be seen. But bees can use all the help they can get.

Posted in: Industry News  

FEATURED PROJECT: Sydney Siege memorial Remembering Katrina and Tori

Posted by digitalpress on 20 December 2018
FEATURED PROJECT: Sydney Siege memorial Remembering Katrina and Tori
The Sydney Siege memorial boxed book: Remembering Katrina and Tori, was designed and produced for The Department of Premier and Cabinet, is possibly one of the most important printing projects Digitalpress has embarked on.

These memorial books and clamshell boxes were produced as a commemorative gift by the NSW Government for the family of Katrina Dawson and Tori Johnson who both sadly lost their lives during the 2014 Martin Place siege.

Designed with great sensitivity and respect for the families with the hope that by receiving this gift, families could look back and reflect on what had happened and know that the thoughts and support of the NSW people are with them.

The memorial books and boxes were officially showcased at Parliament House Canberra, here's a little more about them in detail:

Design: Amanda Lawton: Department Premier and Cabinet
Box Production: Juergens & Company
Book Production: Digitalpress Pty Limited

PRODUCTION SPECS:

Book:
Digitally printed CMYK plus raised spot varnish plus white ink
Stocks: Spicers Neenah Classic Smooth, Sirio Translucent, Neenah Classic Laid, Sirio Oyster Shell.
Section sewn, case bound with Nordale Van Heek Magic Fabric and black foil stamped.
Box:
Custom handcrafted rigid presentation box with full wraparound hinged lid and magnetic closure. Covered with Nordale Van Heek Magic Fabric and black foil stamped.

AWARDS: Gold, 2018 NSW and National Print Awards.

"We are very proud to have been a part of this project," Theo Pettaras


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