Short Run Packaging - What You Need To Know

Posted by digitalpress on 8 April 2019
Short Run Packaging - What You Need To Know

When most people hear about a short packaging run, they assume that only new or small companies can benefit from this service. In reality, however, a small run, also known as a short run, can be a useful tool for businesses of any size, no matter the industry. A small run can make a great deal of sense and can provide multiple benefits to your business.

No Commitment

The biggest advantage of small packaging runs is the lack of commitment. Most packaging companies will require customers to place a large order. In cases where they do not have this requirement, they may instead require multiple smaller orders, as they are simply not set up to make a profit from short runs. Manufacturers specializing in small runs, however, are able to truly fill these small orders and do so on a one-time-only basis, if that is what their clients want. That translates to absolutely no commitments to return to the same packaging supplier unless you truly want to.


Less Capital Required

Because small packaging runs involve ordering a small quantity of boxes or other containers, they are also more affordable. A large run can be fairly expensive, and not all businesses, particularly new or small ones, will have enough capital to pay for this service. Short runs are the perfect solution to this issue, as the low number of boxes being produced leads to a smaller upfront cost, meaning that you will not have to acquire as much capital before placing an order.


Great for Smaller Warehouses

Any business with a small warehouse will instantly see the benefits of small runs for packaging. Even when folded, boxes can take up a significant amount of room, and this is particularly true when there are tens of thousands of boxes. The quantities produced in short runs, starting at around 500 boxes, are small enough to fit in even the tiny warehouses most start-ups have. While the lack of space required can help big businesses keep costs low, it is crucial for smaller companies who simply don't have more space.


Lets You Test a Design

No matter the size of your company, it makes financial sense to test the design on new packaging before placing a large order. You can conduct market research or surveys, but the best assessment will come from actually placing your new packaging design on the market and seeing how it does. Even the largest businesses can order a small packaging run of a new design to see whether their clients like it. They then know whether to change it or do another run that is the same. You can even use this method to test themed designs for holidays or seasonal packaging.


Improved Customer Service

Although many people do not think about it right away, it makes sense that packaging companies specializing in small runs offer improved customer service compared to those who only do larger runs. Because these short-run companies do not require any commitment from their clients, they want to do their best to ensure that new customers will become repeat customers after receiving the completed packaging. This means that you will receive prompt responses to queries and quick assistance with problem-solving from incredibly friendly customer support staff, providing yet another benefit of small packaging runs.

Posted in: Digitalpress Masterclass  

Three Ways to Bring Print to Life with Augmented Reality

Posted by digitalpress on 1 April 2019
Three Ways to Bring Print to Life with Augmented Reality

Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality (AR) can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality is usually implemented with the intent to deliver digital content on a mobile or tablet, though new devices will continue to emerge. It can be implemented in several ways. Some require deep investments with months of planning, but others can be quite simple to implement.

Augmented Reality provides a tangible link between physical print and the digital world. A cook book can link to videos showing how to prepare the recipes, a user guide can link to video of procedures, and even bills and invoices can link to valuable information.

The easiest way to get involved with AR is to take a print project and link it to existing or co-developed online content. One of the better-known AR-enhanced campaigns is the wine label application for the Walking Dead Blood Red Blend and Cabernet Sauvignon from The Last Wine Company. The campaign is called Watch the Dead Rise and uses the Living Wine Labels App on your smart device the wine labels come to life with the story of Rick Grimes, the ultimate zombie hunter, and zombies on the loose. Using the App you see scenes come to life. If a Rick Grimes bottle and a Zombie bottle are placed together, you see a battle as each try to win victory. This is similar to the ground breaking 19 Crimes wine campaign which is credited with helping the brand grow 60% in volume sales and 70% in value.

While this example is on a label, AR can be used with anything you print! Labels, invitations, post cards, cookbooks, posters, and brochures can all be brought to life. Use AR to link a poster or catalog to an additional set of experiences. In catalogs the options are endless! The same in stores with opportunities to link end-of-aisle product displays to a video of the many ways to use the product. The opportunity is to link the physical print to the digital world. That digital link might be a web experience or a video experience it's all possible.

Augmented Reality is also growing in the catalog market giving shoppers the ability to see potential purchases in their own environment. Ikea is the leader in this application with Ikea Place allowing shoppers to preview furniture in your own home.

ABOVE: McGrath real estate Mooloolaba (QLD, AU) using UnifiedAR to deliver property videos via printed magazine, My Weekly Preview.

So how can you bring AR to your print? Start with a project that lends itself to a digital experience. That can be anything from a poster to a menu to a marketing mailer. Consider what action you want the reader to take. Do you want to take them to instructions or to something more like a gaming experience that is interactive?

Now it's time to pick your platform. Both Apple and Google have open source Software Developer Kits for those who like to own their environment, but the quick start method is to look at existing tools like UnifiedAR Digitalpress are approved licensees and can quickly and very cost effectively set up your very own AR campaign.

This exciting opportunity does require some planning and some new tools, but it can pay off for you in creating better response rates and a stickier relationship with your customers!

ABOVE LEFT: AIS Water (QLD, AU) using UnifiedAR to deliver customer testimonials via printed corporate brochure.

ABOVE RIGHT: Worldwide Market Street (CBD QLD, AU) have just launched an augmented reality campaign for award winning architect Loucas Zahos for the SALT development in Racecourse Road Ascot.

Your very own branded augmented reality app...
At a fraction of the price

Get your very own Android and iOS augmented reality apps built by Digitalpress powered by UnifiedAR technology.

Apps for Android and iOS devices
o Apps that can be used on Android and Apple mobile phones and tablets. We will submit the apps to Google Play store and Apple app store.

Your company branding
o UnifiedAR branding will be replaced by your company branding (i.e. app icon, splash screen and user interface).

Powered by UnifiedAR platform
o UnifiedAR technology and the backend platform will be integrated with your app so that you can easily set up augmented reality campaigns and see reports.

Ongoing support and app updates
We will look after your app updates and re-submission to app stores when Android and Apple update their operating systems or devices.

For more information contact

Posted in: Digitalpress Masterclass  

Common print mistakes (and how to fix them)

Posted by digitalpress on 21 February 2019
Common print mistakes (and how to fix them)

Preparing artwork for print can be a little daunting (even for experienced designers), but hope is not lost; there are simple steps you can follow to ensure your print will come out trumps.

If you're a rookie and want to get results like a pro, make sure you avoid these common design mistakes...

Wrong document size

Whether you're printing Business Cards or banners, it's vital that your artwork is the right size. Trying to print an Instagram photo on a banner stand isn't going to look very good, so set your size and units when you make your document, and check your dimensions. Oh, and don't forget to add bleed.

Working in the wrong resolution

Less of a problem in Illustrator, more of a problem in Photoshop; working in the wrong resolution can cause problems when going to print. Most documents are printed at 300dpi, unless you move up to large format printing, which is sometimes set at 150dpi. For everyday documents like Flyers, Business Cards and Stickers, stick with 300dpi. Printers produce colour by combining thousands of dots, like pointillist art. If you have 300 of those dots in a square inch it is considered the standard for good quality print. A resolution above 300dpi is unnecessary for your print you won't spot the difference unless you're looking through a magnifying glass.

Forgetting to add 'Bleed'

Bleed is an area of print at the edge of the document that gets trimmed off after printing. That means you need to make your artwork slightly bigger, so it can be trimmed down to the right size. When print is cut to size, the cut isn't always 100% accurate. If you don't add bleed, you risk having a white line at the edge of your print where the artwork ends. Luckily, adding bleed is pretty straight-forward you can find out how to do it here.

Working in the wrong colour mode

Choosing the wrong colour mode is a classic print design error that's been known to trip up rookies and well-seasoned designers alike. If you're wondering how to prepare a design for print at a professional printer, always remember to stick to CMYK colour mode (cyan, magenta, yellow, black).

Documents for print need to contain information for all four colours in the print head; cyan, magenta, yellow and black. The first three are primary colours and the black is used to mix darker versions (shades) of those colours.

"Colour that comes from illuminated light-sources (computer screens, let's say) is described as 'additive' (RGB) colour: red, green and blue. Everyday colour, including print, is known as 'subtractive' (CYMK) colour. Before you knuckle down in Illustrator, Photoshop, whatever your weapon of choice, make sure you switch to CMYK colour mode."

Using the wrong values for black colour

When printing large areas of black, it's better to include more than just black in your CMYK value. Printers lay colour down in layers, and adding extra colour helps stop the paper from showing through, creating a richer black. 'Rich' black is great for large areas, but for text it's better to use a simple 100% black. This is because if the colours aren't perfectly aligned, your text won't be so sharp.

CONTACT US with all your printing questions and needs.

{Source: Printed Blog}

Posted in: Featured Digitalpress Masterclass  

Updating Your Pantone Guides Can Save You Valuable Production Time and Money!

Posted by digitalpress on 14 February 2019
Updating Your Pantone Guides Can Save You Valuable Production Time and Money!
If you haven't updated your Pantone Guides and Chip Books for several years, you aren't just missing opportunities to build your brand and enhance your product lines with the latest colour additions.
You are also likely viewing faded, yellowed, or otherwise inaccurate colour, meaning the colour that you're looking at isn't necessarily the same as what your vendors are seeing or the same as what will be produced. This can lead to a lot of extra rework, time, and money.

When you, your supply chain, or your manufacturing partners are making color critical decisions like reviewing press proofs or production samples working from up-to-date guides and chip books can avoid a lot of headaches, such as:

  • Miscommunication
  • Multiple rounds of re-sampling
  • Freight costs for re-shipping physical proofs
  • On-press validation visits, equaling resource, time, and travel expenditure
  • Frustration
  • On-time launch or delivery risk


Aging and Usage Effects: Is My Colour Still Accurate?
Pantone Guides and Books are produced and measured against high manufacturing standards. With each publication, you can appreciate:

  • Highly-regulated ink formula consistency and overall printed quality
  • During production, we sample each print run once every 200 sheets aiming at a CIEDE2000 of 2.0 or less, with an attainment rate of 96% in 2018
  • Printed on popular commercial-grade 100 lb. and 80 lb. text weight paper stocks
  • Colours visually and digitally aligned to the 2010 Pantone Master Standards

Despite all of this, no printed product can last forever. The colours in your Pantone Guide or Chip Book may appear inaccurate over time as a result of handling, fading, improper storage, and light exposure, among other factors. This is why we recommend replacing your guides every 12-18 months, depending on your usage case and storage habits.

  • Handling = smearing and removing pigment from natural oils on fingertips
  • Pages rubbing together = scratching or removing pigment
  • Light exposure = fading
  • Paper aging = yellowing effects
  • Ambient moisture = accelerated paper aging
  • Natural pigment expiration = faster, noticeable colour variation, especially in lighter and pastel colours

Since (Pantone) launched the Pantone Plus Series back in 2010, there have been three colour collection additions. Check out the chart below you could be missing over 750 colours!

Missing colours could mean lost time locating the colours that your clients and brands might be asking for that should be right at your fingertips. Also, remember that the colours we add are often derived from trend forecasting and market demand, which means keeping up with what's relevant and important in today's world.

If your guide is new but your printer's guide is even just a few years older, then your colors may no longer accurately match, which can cause unnecessary frustration, costs, and delays. Encouraging your manufacturing and supply chain partners to also keep their guides up to date can help mitigate this situation. However, this is often easier said than done, and knowing this, Pantone recommends that you always accompany your artwork and design files with a physical representation of your desired colour as the precise colour intent to strive for on-press.

(Source: Pantone)


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