<?xml version="1.0" encoding="UTF-8"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Digital Press Printing | Waterloo + North Sydney</title><link>https://www.digitalpress.com.au/</link><description><![CDATA[National Print Express Holdings Pty Ltd RSS]]></description><pubDate>Mon, 04 May 2020 07:00:00 +0000</pubDate><managingEditor>terry@digitalpress.com.au (National Print Express Holdings Pty Ltd)</managingEditor><generator>National Print Express Holdings Pty Ltd</generator><language>en</language><docs>http://blogs.law.harvard.edu/tech/rss</docs><atom:link rel="self" type="application/rss+xml" href="https://www.digitalpress.com.au/"/><item><title><![CDATA[Indigo Print Now Part of Digitalpress. Get Beautiful Print in North Sydney]]></title><link>https://www.digitalpress.com.au/blog/notice-of-merger</link><guid>https://www.digitalpress.com.au/blog/post/view/post/107884</guid><description><![CDATA[
 Dear Customers,

 We hope you are all safe and well during these trying times.

 It is with great pleasure I inform you that Indigo Print in North Sydney is now part of one of Australia&#39;s most iconic awarded experts in beautiful print, Digitalpress. Indigo Print was acquired by our marketing communications consortium, Bridgestone Investments via its subsidiary National Print Express Holdings Pty Ltd, two&nbsp;years ago, Digitalpress earlier this year.&nbsp;

 After three (3) months of c...]]></description><pubDate>Mon, 04 May 2020 07:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5eafc27955944.jpg" type="image/jpeg" length="782678"/></item><item><title><![CDATA[Bridgestone Investments Acquires Digitalpress]]></title><link>https://www.digitalpress.com.au/blog/bridgestone-investments-acquires-digitalpress</link><guid>https://www.digitalpress.com.au/blog/post/view/post/107167</guid><description><![CDATA[
 Dear Customers,

 Over the past 15 years I have had the pleasure of building a great brand and industry leader in &#39;Digitalpress&#39;.&nbsp; I have seen to its progress from humble beginnings as a boutique retail print shop to a nationally recognised commercial print business at the peak of its craft.&nbsp; I have been gracious in the acceptance of awards the industry has bestowed upon us over the years and have led a team that have been lauded for their workmanship and expertise.&nbsp;
...]]></description><pubDate>Mon, 10 Feb 2020 01:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5e4200e593b88.jpg" type="image/jpeg" length="2286076"/></item><item><title><![CDATA[Your guide to Greeting Card trends for 2019]]></title><link>https://www.digitalpress.com.au/blog/your-guide-to-greeting-card-trends-for-2019</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105972</guid><description><![CDATA[
 When it comes to trends for Greeting Cards and Stationery, the trends are forever coming and going and it can be a headache and a half trying to keep up with it all. Trends in paper and graphic design change as quickly as fashion on the runway.

 It can be a minefield - and if you&#39;re a designer or someone who enjoys being on trend - how do you even know where to start?

 At Digitalpress, we are the experts on beautiful print. And whilst trends aren&#39;t always what we might consider to...]]></description><pubDate>Sun, 22 Sep 2019 23:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d8ca3b382df7.jpg" type="image/jpeg" length="1674529"/></item><item><title><![CDATA[Getting to Know Digitalpress - Kassandra]]></title><link>https://www.digitalpress.com.au/blog/getting-to-know-digitalpress---kassandra</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105468</guid><description><![CDATA[
 Name &amp; How long you&#39;ve been with DP:&nbsp;<br />
 Hi there, my name is Kassandra. I&#39;ve been at Digitalpress behind the scenes since inception &amp; working here since 2007.<br />
 &nbsp;<br />
 At Digitalpress, I&#39;m responsible for:<br />
 I am owner and managing director. My repsonsibilities include overseeing operations, WHS, finances, HR, marketing, business and strategic planning, ensuring our team is safe &amp; happy, and all is functioning well.

 &nbsp;<br />
 A typical working day at Digitalpress ...]]></description><pubDate>Mon, 09 Sep 2019 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d3931cc61350.jpg" type="image/jpeg" length="1758763"/></item><item><title><![CDATA[Getting to Know Digitalpress - John]]></title><link>https://www.digitalpress.com.au/blog/getting-to-know-digitalpress---john</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105467</guid><description><![CDATA[
 Name &amp; How long you&#39;ve been with DP:<br />
 Hello - my name is John, and I&#39;ve been with the company for 7 years now

 At Digitalpress, I&#39;m responsible for:<br />
 Prepress, press operations and production assist.

 A typical working day at Digitalpress looks like:<br />
 Starting between 6.30-7am with the main focus being prepress. Ideally, having that completed&nbsp;early so I can assist with production. There&#39;s usually a lot of teetering between the two.

 Something people don...]]></description><pubDate>Mon, 02 Sep 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d393048d6842.jpg" type="image/jpeg" length="1703751"/></item><item><title><![CDATA[Marketing Effectiveness in the Digital Age Part 3]]></title><link>https://www.digitalpress.com.au/blog/marketing-effectiveness-in-the-digital-age-part-3</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105464</guid><description><![CDATA[
 This post is part three of this series - you can read part two here.

 Truly integrated marketing

 On channel selection, print media is routinely given short shrift. Yet studies show that print, when thrown into the marketing mix, boosts overall marketing effectiveness.

 Research shows that adding print to the media mix increases campaign ROI and engenders greater trust than would otherwise be the case. Just look at the results from the IPA&#39;s Marketing Effectiveness in the Digital Era...]]></description><pubDate>Mon, 26 Aug 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d392ad0c31d2.jpg" type="image/jpeg" length="1516427"/></item><item><title><![CDATA[Marketing Effectiveness in the Digital Age Part 2]]></title><link>https://www.digitalpress.com.au/blog/marketing-effectiveness-in-the-digital-age-part-2</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105463</guid><description><![CDATA[
 This post is part two of this series - you can read part one here.

 &nbsp;

 The rot at the heart of marketing

 The reasons for this disparity are many, but short-termism, more than most, is stinking up the marketing landscape and obscuring the truth about which channels are most effective, and on what measures.

 According to a survey of the marketing industry by the IPA and ISBA, 75% of marketers and 73% of agencies agree that short-term tactical needs often take priority over ...]]></description><pubDate>Mon, 19 Aug 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d392ab166254.jpg" type="image/jpeg" length="1516427"/></item><item><title><![CDATA[Getting to Know Digitalpress - Theo]]></title><link>https://www.digitalpress.com.au/blog/getting-to-know-digitalpress---theo</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105465</guid><description><![CDATA[
 This week we are continuing on with our Getting to Know Digitalpress blog - and this week we are getting to know our founder and director - Theo Pettaras!

 Name &amp; How long you&#39;ve been with DP:<br />
 Theo Pettaras and I am the founder and director of Digitalpress, so 15 years here in total.

 At Digitalpress, I&#39;m responsible for:<br />
 Looking after clients, particularly our larger accounts. My specialty is in print marketing and I consider myself an expert in this field. As a Dire...]]></description><pubDate>Mon, 12 Aug 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d392db3855a6.jpg" type="image/jpeg" length="1018642"/></item><item><title><![CDATA[Marketing Effectiveness in the Digital Age Part 1]]></title><link>https://www.digitalpress.com.au/blog/marketing-effectiveness-in-the-digital-age-part-1</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105462</guid><description><![CDATA[
 It&#39;s time advertisers and agencies took a more evidence-based approach to media planning and realised the power of print in the campaign mix.

 In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It&#39;s no easy task in an evolving, expanding and increasingly fragmented marketplace. And doing so asks that...]]></description><pubDate>Mon, 05 Aug 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d3929dddd9df.jpg" type="image/jpeg" length="1516427"/></item><item><title><![CDATA[They Snickered When I Said Direct Mail — but Not When They Saw The Facts!]]></title><link>https://www.digitalpress.com.au/blog/they-snickered-when-i-said-direct-mail----but-not-when-they-saw-the-facts-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105454</guid><description><![CDATA[Numb.

 That&#39;s what a growing number of people are becoming in response to the overwhelming onslaught of digital information.
You know the feeling, right?

 Certainly, as consumers, you and I probably agree we&#39;re bombarded on all sides.
But I also imagine that from a marketing or sales view, you&#39;d agree it continues to get harder to be heard by our prospects and Clients, especially when using email or relying on one stale channel.

 But there&#39;s something else going on, too: Di...]]></description><pubDate>Mon, 29 Jul 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d38f9e61b3eb.jpg" type="image/jpeg" length="848188"/></item><item><title><![CDATA[Getting to Know Digitalpress - Terry]]></title><link>https://www.digitalpress.com.au/blog/getting-to-know-digitalpress-terry</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105403</guid><description><![CDATA[
 We have such an incredible team here at Digitalpress and each person plays a very important role in the production of each of our projects from our admin team to our sales team all the way to our finishing team. Whilst you may recognise some names, we&#39;re excited to put some faces to those names and introduce you to our team.

 Name &amp; How long you&#39;ve been with DP:<br />
 Terry Magafas I have been with Digitalpress for just over two years.<br />
 &nbsp;<br />
 At Digitalpress, I&#39;m respons...]]></description><pubDate>Mon, 22 Jul 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d34fe413ce7e.jpg" type="image/jpeg" length="1897758"/></item><item><title><![CDATA[Getting to Know Digitalpress - Robbie]]></title><link>https://www.digitalpress.com.au/blog/getting-to-know-digitalpress---robbie</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105345</guid><description><![CDATA[
 We have such an incredible team here at Digitalpress and each person plays a very important role in the production of each of our projects from our admin team to our sales team all the way to our finishing team. Whilst you may recognise some names, we&#39;re excited to put some faces to those names and introduce you to our team.&nbsp;

 Name &amp; How long you&#39;ve been with DP:&nbsp;<br />
 Hi, I&#39;m Robbie Granland and I have been with Digitalpress about a year now.

 At Digitalpress,...]]></description><pubDate>Mon, 15 Jul 2019 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d2815bb312ae.jpg" type="image/jpeg" length="2361050"/></item><item><title><![CDATA[The Future of Printed Packaging]]></title><link>https://www.digitalpress.com.au/blog/the-future-of-printed-packaging</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105250</guid><description><![CDATA[Everyone is talking about plastic. Packaging is the most common plastics application, accounting for 26% of all plastic use, globally and that means that everyone is talking about packaging.

 We stopped by the London Stationery Show this week and one of the big trends set to sweep the world of stationery was centred around sustainability and environmental impact. Food for thought, huh? When it comes to packaging, what&#39;s happening out there? How can you reduce or tailor your packaging t...]]></description><pubDate>Sun, 14 Jul 2019 23:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d34fdcc58400.jpg" type="image/jpeg" length="2051831"/></item><item><title><![CDATA[Design, Brilliantly. Add a hint of flash or a touch of wow.]]></title><link>https://www.digitalpress.com.au/blog/design--brilliantly--add-a-hint-of-flash-or-a-touch-of-wow-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/105249</guid><description><![CDATA[
 Pantone Metallics for printed materials help make designs shine, dazzle, and attract attention! Whether you&#39;re a graphic or packaging designer, brand manager, printer, or ink manufacturer, we have something new for you.

 
  655 metallic colors for printed packaging, branding, logos, marketing materials, invitations, or announcements.
 
  Pantone Metallics provide a full range of dynamic light, medium, and dark hues plus essential core colors like gold, silver, platinum, copper an...]]></description><pubDate>Sun, 07 Jul 2019 23:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5d1d90136e1c7.jpg" type="image/jpeg" length="1487336"/></item><item><title><![CDATA[Print Terms and Explanations - Part 1]]></title><link>https://www.digitalpress.com.au/blog/print-terms-and-explanations---part-1</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104885</guid><description><![CDATA[
 There are so many technical words that are thrown around in the print world, sometimes it&#39;s enough to make us dizzy! But don&#39;t worry, we&#39;ve put together a trusty guide for you to be able to sneakily brush up on your print lingo and have you talking like you know it like the back of your hand.&nbsp;

 Finishings - The term finishings refers to two things, the first is the surface characteristics of paper. The second is the general term for trimming, folding, binding and all ot...]]></description><pubDate>Mon, 01 Jul 2019 11:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cfe390c35100.jpg" type="image/jpeg" length="1660722"/></item><item><title><![CDATA[Dry toner printing has got the goods]]></title><link>https://www.digitalpress.com.au/blog/dry-toner-printing-has-got-the-goods</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104555</guid><description><![CDATA[In print land, there are many ways you can print an image. Dry Toner print means laser printer and is a great choice for short run work. Dry toner machines are the most common print machines out there so you can often get work done quickly and at a competitive price. Like all digital printing there is very little set up (no plates) meaning each impression can be different to the next, think personalisation and the ability to mix up the colours on the same job.

 Dry Toner printing has made ...]]></description><pubDate>Mon, 24 Jun 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cdba7433dd0c.jpg" type="image/jpeg" length="924801"/></item><item><title><![CDATA[The Smart Packaging Revolution]]></title><link>https://www.digitalpress.com.au/blog/the-smart-packaging-revolution</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104557</guid><description><![CDATA[
 Whether it&#39;s reducing waste, attracting new customers or fighting fraud, embedded smart technology is quickly becoming the next big thing in packaging.
For the vast majority of the packaging industry, the use of smart technology in the supply chain is nothing new. After decades of the bar code and later, the QR Code, RFID tags and electronic chips are used throughout the industry to track products as they move from manufacturer to retail outlet. But their use beyond the supply chain h...]]></description><pubDate>Mon, 17 Jun 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cdba9982feff.jpg" type="image/jpeg" length="1083883"/></item><item><title><![CDATA[Making the Most of EOFY]]></title><link>https://www.digitalpress.com.au/blog/making-the-most-of-eofy</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104884</guid><description><![CDATA[
 With the end of the financial year fast approaching, as a small to medium business owner the countdown is on.&nbsp; It can be a busy time of the year for accounting and bookkeeping on top of the planning for the new financial year to come.
We know how stressful the EOFY can be so we&#39;ve put together a list of easy ways to invest the rest of your budget into products that will set you apart from your competition and set your business up for success in the new financial year.

 <br />
 Busi...]]></description><pubDate>Mon, 10 Jun 2019 11:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cfe344954a30.jpg" type="image/jpeg" length="2477343"/></item><item><title><![CDATA[3 Direct Mail Tactics]]></title><link>https://www.digitalpress.com.au/blog/3-direct-mail-tactics</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104553</guid><description><![CDATA[
 Re-engaging lapsed customers can have a lasting effect on your bottom line. Direct mail has proven itself to be an effective channel in this respect. By reaching out to customers who have stopped frequenting your business, you stand to convert a segment that is already familiar with your brandall with a simple, well-written mailpiece. Read on for three tactics to employ when sending a win-back direct mail campaign.

 1. Ask Customers Why They Left and Include a Prepaid Business Reply Car...]]></description><pubDate>Mon, 03 Jun 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cdba4d1e7495.jpg" type="image/jpeg" length="3049149"/></item><item><title><![CDATA[Amazon Release Their First Ever Printed Catalogue]]></title><link>https://www.digitalpress.com.au/blog/amazon-release-their-first-ever-printed-catalogue</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104552</guid><description><![CDATA[
 With the release of their first ever catalogue, Amazon have added print to their marketing mix. We take a look at the book and discover why the online retail giant has gone offline

 In November last year, a toy catalogue was mailed out to millions of Americans. Given that it was the run-up to Christmas and toys are among the season&#39;s most popular gifts, there&#39;s nothing unusual in that. What was unusual was the retail brand behind the publication.
Titled &#39;A Holiday of Play&#...]]></description><pubDate>Mon, 27 May 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cdba412da4fe.jpg" type="image/jpeg" length="1043651"/></item><item><title><![CDATA[10 Questions You Should Ask Your Printer]]></title><link>https://www.digitalpress.com.au/blog/10-questions-you-should-ask-your-printer</link><guid>https://www.digitalpress.com.au/blog/post/view/post/104446</guid><description><![CDATA[
 Everyone has questions when it comes to print, and unless you&#39;ve been in the industry for as long as us, there are bound to be some things you&#39;re unsure of. Have you been wondering about how you can decide on the best printer that is right for you? The one that will deliver exactly what you need and provide you with the service your project requires? Here&#39;s our handy list with 10 questions you should ask a printer before you choose to go with them.

 1. Do you have a wide ran...]]></description><pubDate>Mon, 20 May 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5cd28c4b1042f.jpg" type="image/jpeg" length="2565414"/></item><item><title><![CDATA[Do we read differently on paper than on a screen?]]></title><link>https://www.digitalpress.com.au/blog/do-we-read-differently-on-paper-than-on-a-screen-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103798</guid><description><![CDATA[On a global scale, we are reading like never before and are spending more and more time glued to a screen. In fact, we read digital media every single day, whether it is on Facebook or in discussion forums. In total, there are more than 180 researchers from 33 different countries participating in the COST-initiated research network E-READ, reading in an age of digital transformation. This network examines the effects and consequences of digital developments in terms of reading. We had a chat ...]]></description><pubDate>Sun, 12 May 2019 23:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5ca5323edf94d.jpg" type="image/jpeg" length="1792067"/></item><item><title><![CDATA[Mercedes hologram]]></title><link>https://www.digitalpress.com.au/blog/mercedes-hologram</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103797</guid><description><![CDATA[
 How the car giant used direct mail to launch their new GLC model in a creative and immersive way.

 The power of print at a glance

 - A hologram of the all new GLC was created, which contributed to over $35million in GLC sales<br />
 - Overall 14,913 DM packs were sent and there were over 17,904 views of the hologram film<br />
 - Average time on site was over three minutes (19% higher than Google&#39;s category benchmark), indicating that people who viewed the video stayed on the site to view ...]]></description><pubDate>Sun, 05 May 2019 23:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5ca5303f33333.jpg" type="image/jpeg" length="812013"/></item><item><title><![CDATA[Bling on a Budget]]></title><link>https://www.digitalpress.com.au/blog/bling-on-a-budget</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103784</guid><description><![CDATA[
 We all know how important it is to get maximum impact with your print.<br />
 Today there is such a vast array of marketing and communication options.<br />
 Multi-channel Marketing is a method by which one interacts with customers using a combination of indirect and direct communication&nbsp;channels&nbsp;such as; social media, websites, retail stores, mail order catalogues, direct mail, email (including email direct marketing), mobile, and of course print.

 With the plethora of marketing option...]]></description><pubDate>Mon, 29 Apr 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5ca43e3e60e0e.jpg" type="image/jpeg" length="2626503"/></item><item><title><![CDATA[Bring Bling With Foils]]></title><link>https://www.digitalpress.com.au/blog/bring-bling-with-foils</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103541</guid><description><![CDATA[
 FOIL STAMPING

 While conventional foil stamping is the most common way to add incredible metallic shine to your work, there are several cool alternatives on the market today. Use them to run foil inline with your colour printing, or even for short run, personalised and variable data projects.

 While the paper runs through the foil stamping press (clamshell for letterpress for small to medium-size runs), a heated metal die presses your design on top of the foil, which frees it from it...]]></description><pubDate>Mon, 22 Apr 2019 11:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c8ccdfff0c24.jpg" type="image/jpeg" length="1850496"/></item><item><title><![CDATA[Boost Your Brightness With the Power of White Dry Ink]]></title><link>https://www.digitalpress.com.au/blog/boost-your-brightness-with-the-power-of-white-dry-ink</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103540</guid><description><![CDATA[
 If you were to choose one colour guaranteed to capture attention, what would it be? In a world awash with 4-color signage, retail displays and folding cartons, nothing catches the eye quite like a hit of White ink either next to, beneath or on top of your CMYK, particularly when it comes to digital printing. Does that mean you have to manually run your 4-colour work through the press a second time to add that extra touch of White? Not if you insist on a print provider who uses an Iridesse ...]]></description><pubDate>Mon, 15 Apr 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c8cca41bc1e3.jpg" type="image/jpeg" length="2629028"/></item><item><title><![CDATA[Short Run Packaging - What You Need To Know]]></title><link>https://www.digitalpress.com.au/blog/short-run-packaging---what-you-need-to-know</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103539</guid><description><![CDATA[
 When most people hear about a short packaging run, they assume that only new or small companies can benefit from this service. In reality, however, a small run, also known as a short run, can be a useful tool for businesses of any size, no matter the industry. A small run can make a great deal of sense and can provide multiple benefits to your business.

 <br />
 No Commitment

 The biggest advantage of small packaging runs is the lack of commitment. Most packaging companies will require cu...]]></description><pubDate>Mon, 08 Apr 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c8cc9029b75f.jpg" type="image/jpeg" length="1187716"/></item><item><title><![CDATA[Three Ways to Bring Print to Life with Augmented Reality]]></title><link>https://www.digitalpress.com.au/blog/three-ways-to-bring-print-to-life-with-augmented-reality</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103538</guid><description><![CDATA[
 Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality (AR) can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality is usually implemented with the intent to deliver digital content on a mobile or tablet, though new devices will continue to emerge. It can be implemented in several ways. Some require deep i...]]></description><pubDate>Mon, 01 Apr 2019 09:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5ca3241b7c3b8.jpg" type="image/jpeg" length="1306363"/></item><item><title><![CDATA[Common print mistakes (and how to fix them)]]></title><link>https://www.digitalpress.com.au/blog/common-print-mistakes--and-how-to-fix-them-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102972</guid><description><![CDATA[
 Preparing artwork for print can be a little daunting (even for experienced designers), but hope is not lost; there are simple steps you can follow to ensure your print will come out trumps.

 If you&#39;re a rookie and want to get results like a pro, make sure you avoid these common design mistakes...

 Wrong document size

 Whether you&#39;re printing Business Cards or banners, it&#39;s vital that your artwork is the right size. Trying to print an Instagram photo on a banner stand i...]]></description><pubDate>Thu, 21 Feb 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6dedb0cff4b.jpg" type="image/jpeg" length="3156680"/></item><item><title><![CDATA[Updating Your Pantone Guides Can Save You Valuable Production Time and Money!]]></title><link>https://www.digitalpress.com.au/blog/updating-your-pantone-guides-can-save-you-valuable-production-time-and-money</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103124</guid><description><![CDATA[If you haven&#39;t updated your Pantone Guides and Chip Books for several years, you aren&#39;t just missing opportunities to build your brand and enhance your product lines with the latest colour additions.<br />
You are also likely viewing faded, yellowed, or otherwise inaccurate colour, meaning the colour that you&#39;re looking at isn&#39;t necessarily the same as what your vendors are seeing or the same as what will be produced. This can lead to a lot of extra rework, time, and money.

 Whe...]]></description><pubDate>Thu, 14 Feb 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6decaa8bfe2.jpg" type="image/jpeg" length="2673766"/></item><item><title><![CDATA[The rise of B2B print media]]></title><link>https://www.digitalpress.com.au/blog/the-rise-of-b2b-print-media</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103123</guid><description><![CDATA[
 Discover why B2B is one of the few areas of publishing and marketing that&#39;s on the up. (Clue: it&#39;s all about trust)

 In these turbulent times, magazines and newspapers are fighting hard to maintain circulation and share of attention in an increasingly fragmented media landscape. But while the consumer titles chase after the increasingly elusive advertising and sales revenue, there&#39;s one area of print media that&#39;s thriving: business to business (B2B).

 B2B media in all...]]></description><pubDate>Thu, 07 Feb 2019 01:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6dec6c061ac.jpeg" type="image/jpeg" length="173133"/></item><item><title><![CDATA[The Coffee Cup Conundrum]]></title><link>https://www.digitalpress.com.au/blog/the-coffee-cup-conundrum</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103122</guid><description><![CDATA[
 With over seven million cups going to landfill every day, having your daily coffee is turning into a serious environmental problem. So what&#39;s the solution?

 A few years ago, the most pressing concern of most high street coffee drinkers was whether the bored-looking barista had spelt their name right. Now, in a new era of single-use plastic awareness, many will look at their takeaway cup and wonder where it will end up once the last drop of coffee has gone.

 In the UK, over seven ...]]></description><pubDate>Thu, 31 Jan 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6dec51749e9.jpeg" type="image/jpeg" length="45810"/></item><item><title><![CDATA[4 New Year's resolutions for your business in 2019]]></title><link>https://www.digitalpress.com.au/blog/4-new-year-s-resolutions-for-your-business-in-2019</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103121</guid><description><![CDATA[The year end is a natural time for planning, so why not write some goals for the year ahead? Here are 4 great resolutions to get your started and tips on how to keep them.

 1. we will prioritise customer experience<br />
 Did you make your customers feel special this year? Research shows that 66% of customers who switch brands do so because of a poor service experience, so it&#39;s a pretty crucial consideration.
But as customer expectations change, how do you know the standard you should be a...]]></description><pubDate>Thu, 24 Jan 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c7f69aaba8cb.jpg" type="image/jpeg" length="3191265"/></item><item><title><![CDATA[What your branding says about your business]]></title><link>https://www.digitalpress.com.au/blog/what-your-branding-says-about-your-business</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103119</guid><description><![CDATA[
 The choices you make about style, tone, look and feel are the blueprint of your brand. Here&#39;s how they reflect your business personality.

 Colour<br />
 When considering your business branding, colours are often the first thing that springs to mind. There are some established associations between colour and mood. Everyone&#39;s associations are slightly different though, depending on their life experiences so these are trends not rules.

 
  Red is bold, exciting and energetic
 
  P...]]></description><pubDate>Thu, 17 Jan 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6deb98c7325.jpg" type="image/jpeg" length="1880702"/></item><item><title><![CDATA[Bringing Print to Life: Beginning with Augmented Reality]]></title><link>https://www.digitalpress.com.au/blog/bringing-print-to-life-augmented-reality</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103118</guid><description><![CDATA[Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality can be implemented in several ways. Some require deep investments with months of planning, but others can be quite simple to implement.

 Augmented Reality (AR) is a mature technology that has evol...]]></description><pubDate>Thu, 10 Jan 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c7f6c698a3f5.jpg" type="image/jpeg" length="2783150"/></item><item><title><![CDATA[Your definitive guide to Greeting Card trends for 2018 / 2019]]></title><link>https://www.digitalpress.com.au/blog/your-definitive-guide-to-greeting-card-trends</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103117</guid><description><![CDATA[When it comes to trends for Greeting Cards and Stationery, the playing field is always changing. Taking inspiration from every corner, the trends in paper change as quickly as the clothes in our wardrobe.

 It can be a minefield and if you&#39;re a stationery designer, how do you know where to begin?
Personalisation<br />
As big as ever, personalisation shows no sign of stopping as we roll into 2019. From smart monogramming to customisable cards, consumers are looking for more and more ways to ...]]></description><pubDate>Thu, 03 Jan 2019 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6debf135484.jpg" type="image/jpeg" length="569960"/></item><item><title><![CDATA[This Paper Is Designed to Feed Bees]]></title><link>https://www.digitalpress.com.au/blog/this-paper-is-designed-to-feed-bees</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103116</guid><description><![CDATA[The world&#39;s bees are in danger. Pesticides, disease, and habitat and food source loss have caused bee populations to dwindle for years. To bring back these vital pollinators, one company is proposing an unusual solution: paper.

 The biodegradable Bee Saving Paper is made with glucose and contains seeds from the bee-feeding flower lacy phacelia (also known as purple tansy). Launched by the Warsaw-based marketing agency Saatchi and Saatchi IS and City Bees, an organization that advocates...]]></description><pubDate>Thu, 27 Dec 2018 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6ded09edb02.jpg" type="image/jpeg" length="54109"/></item><item><title><![CDATA[FEATURED PROJECT: Sydney Siege memorial Remembering Katrina and Tori]]></title><link>https://www.digitalpress.com.au/blog/featured-project-sydney-siege-memorial</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103115</guid><description><![CDATA[The Sydney Siege memorial boxed book: Remembering Katrina and Tori, was designed and produced for The Department of Premier and Cabinet, is possibly one of the most important printing projects Digitalpress has embarked on.

 These memorial books and clamshell boxes were produced as a commemorative gift by the NSW Government for the family of Katrina Dawson and Tori Johnson who both sadly lost their lives during the 2014 Martin Place siege.

 Designed with great sensitivity and respect for...]]></description><pubDate>Thu, 20 Dec 2018 00:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c7f6a602ab8a.jpg" type="image/jpeg" length="1101055"/></item><item><title><![CDATA[The Reason 'Going Paperless' May Not Be the Greenest Option]]></title><link>https://www.digitalpress.com.au/blog/the-reason--going-paperless--may-not-be-the-greenest-option</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103128</guid><description><![CDATA[When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is &quot;green.&quot; Usually without fail, what makes these workplaces &quot;green&quot; are initiatives to go paperless. And we&#39;ve all received emails that include a line at the bottom encouraging you to think before you print. These policies and initiatives are, of course, all grounded in the best of intentions. And I can agree,...]]></description><pubDate>Thu, 13 Dec 2018 01:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6df1b29c612.jpg" type="image/jpeg" length="368180"/></item><item><title><![CDATA[10 Reasons Why Catalogues Are A Marketing Powerhouse]]></title><link>https://www.digitalpress.com.au/blog/10-reasons-why-catalogues-are-a-marketing-powerhouse</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102985</guid><description><![CDATA[
 10 reasons why catalogues are a marketing powerhouse

 People engage through stories. They respond when inspired. While merchandising still matters, presenting your products in story form helps connect the reader to your brand on an emotional level to inspire action.

 Studies show that consumers enjoy reading magazine-like catalogues. That&#39;s why they spend time engaging with them. In fact, the average time spent looking at a catalogue is 15.5 minutes and consumers tend to hold on ...]]></description><pubDate>Thu, 06 Dec 2018 05:40:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6258088e703.jpeg" type="image/jpeg" length="127207"/></item><item><title><![CDATA[PRINT 18 Chicago]]></title><link>https://www.digitalpress.com.au/blog/print-18-chicago</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102983</guid><description><![CDATA[
 PRINT 18 Chicago by Theo Pettaras

 PRINT 18 was an inspiring adventure for informed print and marketing professionals. This highly regarded and credible three-day conference packed a punch with over eighty innovative and problem-solving, educational sessions to assist in all print matters. There were nowhere near enough hours in the day to fit it all in...

 I was fortunate enough to have won an all expenses trip thanks to the Konica Minolta Specialised Print Awards where our self-pub...]]></description><pubDate>Thu, 29 Nov 2018 05:35:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c62551032d07.jpg" type="image/jpeg" length="328191"/></item><item><title><![CDATA[The Surprising Power of Print Marketing]]></title><link>https://www.digitalpress.com.au/blog/the-surprising-power-of-print-marketing</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102982</guid><description><![CDATA[
 The Surprising Power of Print Marketing to Leverage Your Ecommerce Site

 Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online.

 Wait, isn&#39;t print marketing largely on its deathbed? Wouldn&#39;t the likely clientele of a digital company be most responsive to digital advertising channels?

 Though many people believe that print is on...]]></description><pubDate>Thu, 22 Nov 2018 05:30:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c62540c46e32.jpg" type="image/jpeg" length="281263"/></item><item><title><![CDATA[Theo Pettaras extremely proud to have been elected National Board member of the PIAA]]></title><link>https://www.digitalpress.com.au/blog/i-am-extremely-proud-to-have-been-elected-national-board-member-of-the-piaa</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102979</guid><description><![CDATA[
 &quot;I am extremely proud to have been elected National Board member of the PIAA&quot; - Theo Pettaras

 I am extremely proud to have been elected National Board member of the Printing Industries Association of Australia (PIAA).&nbsp; I think with my experience and enthusiasm, I can make a significant difference. I think I have a lot of contacts in the industry and I want to reach out to every one of them and tell them how important print is.

 I am passionate about print, and I have ...]]></description><pubDate>Thu, 15 Nov 2018 05:25:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c624de0c4463.jpg" type="image/jpeg" length="59548"/></item><item><title><![CDATA[Print Politicians International Print Day]]></title><link>https://www.digitalpress.com.au/blog/print-politicians-international-print-day</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102977</guid><description><![CDATA[
 Print, Politicians &amp; International Print Day By Theo Pettaras

 This week I was invited to attend the Print 2 Parliament event held at Parliament House. With 60 Ministers in attendance it was like speed dating with politicians, but I LOVED IT! What a great opportunity to speak with our Federal Ministers about an industry I&#39;m so passionate about...

 It was a privilege to be a part of this amazing unprecedented event. We had the opportunity to voice our industries challenges as ...]]></description><pubDate>Thu, 08 Nov 2018 05:20:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c624bca7affb.jpg" type="image/jpeg" length="108161"/></item><item><title><![CDATA[The 10 Commandments of Print]]></title><link>https://www.digitalpress.com.au/blog/the-10-commandments-of-print</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102976</guid><description><![CDATA[
 The 10 commandments of print

 Juan Se&ntilde;or, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print...

 1. PRINT DEAD? JUST A FABLE

 As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It&#39;s not. The notion that one medium kills another is simply not true. If print were a platform, I&#39;d say &#39;Yes, it&#39;s dead. RIP print,&quot; because there&#39;s no language the...]]></description><pubDate>Thu, 01 Nov 2018 05:15:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6249401627c.jpeg" type="image/jpeg" length="155586"/></item><item><title><![CDATA[Sustainable Forestry the Facts]]></title><link>https://www.digitalpress.com.au/blog/sustainable-forestry-the-facts</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102975</guid><description><![CDATA[
 Sustainable Forestry - THE FACTS

 To address the many misconceptions that print and paper are bad for the environment and lead to deforestation, Two Sides have a series of fact sheets available to download for free.

 Titled Paper Production and Sustainable Forests, the latest fact sheet explores the issue of sustainable forest management and gathers the most up-to-date information and statistics to debunk many of the myths surrounding forestry to provide irrefutable evidence that res...]]></description><pubDate>Thu, 25 Oct 2018 05:10:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c941e16f66.jpeg" type="image/jpeg" length="6714520"/></item><item><title><![CDATA[Facebook ads replicate print catalogues]]></title><link>https://www.digitalpress.com.au/blog/facebook-ads-replicate-print-catalogues</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102974</guid><description><![CDATA[
 Facebook Ads Replicate Print Catalogues

 The catalogue&#39;s reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that.

 The number of catalogues sent every year in the US has halved since 2007, dropping by nearly 10 million, according to the Data &amp; Marketing Association. In 2016, retailers mailed out 9.8 million catalogues, down from the 2007 peak of 19.6 million.

 Despi...]]></description><pubDate>Thu, 18 Oct 2018 05:05:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c93e1adada.jpeg" type="image/jpeg" length="92972"/></item><item><title><![CDATA[To dodge ad blockers this bank ran banner ads in newspapers instead]]></title><link>https://www.digitalpress.com.au/blog/to-dodge-ad-blockers-this-bank-ran-banner-ads-in-newspapers-instead</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102973</guid><description><![CDATA[
 To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead

 Here&#39;s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper

 Boursorama Bank, a subsidiary of Soci&eacute;t&eacute; Gen&eacute;ral&eacute; that specialises in online banking and finance, is running a promotion that offers a 130 credit for an account opened between Nov. 24 and 27. But agency Buzzman has cheekily take...]]></description><pubDate>Thu, 11 Oct 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c937429719.jpeg" type="image/jpeg" length="70111"/></item><item><title><![CDATA[Paper is one of the most recycled products in the world]]></title><link>https://www.digitalpress.com.au/blog/paper-is-one-of-the-most-recycled-products-in-the-world</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103047</guid><description><![CDATA[
 The paper industry is a leading recycler, and with local collecting systems improving, it is anticipated that it will increase its recycling rates further. It is estimated that, with improved recovery, reduction in landfill can be achieved. In fact, paper is recycled more than any other household item.

 - ABS Waste Management and Transport Use, 2009

 Australian Paper&#39;s construction of their $90 million waste paper recycling plant at the Maryvale Mill in Victoria&#39;s LaTrobe Val...]]></description><pubDate>Thu, 04 Oct 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c93527f984.jpeg" type="image/jpeg" length="64078"/></item><item><title><![CDATA[Paper made from sustainable forests is needed to start the paper cycle]]></title><link>https://www.digitalpress.com.au/blog/paper-made-from-sustainable-forests-is-needed-to-start-the-paper-cycle</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103046</guid><description><![CDATA[
 The Paper Cycle cannot begin without new fibre from trees. Recycled fibres degrade after several uses and the paper industry needs fresh fibre from responsibly managed forests to keep the renewable cycle going.


 Here are the facts to be considered:

 In choosing your paper you must consider its full life cycle and not just the fibre source. It&#39;s important to remember that virgin fibre is always required to make recycled paper possible in the first place.

 &#39;47 percent of n...]]></description><pubDate>Thu, 27 Sep 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c9337b2d4c.jpeg" type="image/jpeg" length="261367"/></item><item><title><![CDATA[Facebook launches print campaigns to build brand connection]]></title><link>https://www.digitalpress.com.au/blog/facebook-launched-print-campaigns-to-build-brand-connection</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103044</guid><description><![CDATA[
 While some marketers believe spending their advertising dollars on digital platforms is the Holy Grail, social media giant Facebook has launched a number of print campaigns. Apple, Google, Facebook, LinkedIn, Airbnb, Uber plus a host of other tech brands have built their huge businesses using digital marketing. So why are they turning to print to grow even bigger?


 Google and Facebook have been busy telling brands that the most effective way to reach consumers is through digital commu...]]></description><pubDate>Thu, 20 Sep 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c93b433711.jpeg" type="image/jpeg" length="152515"/></item><item><title><![CDATA[Did you know paper has one of the lowest carbon footprints?]]></title><link>https://www.digitalpress.com.au/blog/did-you-know-paper-has-one-of-the-lowest-carbon-footprints-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103045</guid><description><![CDATA[
 It&#39;s myth that paper production is energy intensive and has a high carbon footprint, in fact, paper has one of the lowest carbon footprints


 According to the Australasian Industry Paper Industry Association Ltd, Pulp Paper &amp; Print is one of the smallest emitters of the major industry sectors on the planet, responsible for just 1.1% of the world&#39;s greenhouse gas emissions, and in Australia, 31% of energy used by the pulp and paper sector comes from renewable sources, mostly...]]></description><pubDate>Thu, 13 Sep 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c6c93155c4b6.jpeg" type="image/jpeg" length="177014"/></item><item><title><![CDATA[The 2018 NSW Print Awards]]></title><link>https://www.digitalpress.com.au/blog/the-2018-nsw-print-awards</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103042</guid><description><![CDATA[
 Digitalpress has cleaned up at the NSW Printing Industry Craftmanship Awards (PICAs), collecting 15 medals at the state industry awards on 22nd May 2018. The most awarded printers on the night.


 The awards held in Old Government House in Parramatta had the entries on display in an art gallery style exhibition. The coveted Highly Commended Judges Award from sponsor Ball &amp; Doggett went to Digitalpress for it&#39;s Teneo Book designed by Toast Creative.

 Digitalpress won four gold...]]></description><pubDate>Thu, 06 Sep 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c7f6b90c14f3.jpg" type="image/jpeg" length="264308"/></item><item><title><![CDATA[Meet the new Iridesse 6 Colour Digital Printing Press with Pantone Metallic Colours]]></title><link>https://www.digitalpress.com.au/blog/meet-the-new-iridesse-6-colour-digital-printing-press-with-pantone-metallic-colours</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103043</guid><description><![CDATA[
 We are proud to announce the purchase of new cutting edge technology, with the world&#39;s first 6 colour Dry Ink technology that brings unprecedented power of expression to digital printing. Featuring specialty colours with the shine of eye-catching metallic silver, gold, white and clear spot varnish.

 We can now match virtually any Pantone metallic colour and run silver + gold, silver + white, gold + white, and spot varnish with either silver, gold or white all in one pass with CMYK, ...]]></description><pubDate>Thu, 30 Aug 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Digitalpress Masterclass Series 4 Reasons to Embrace Duplex Laminating]]></title><link>https://www.digitalpress.com.au/blog/digitalpress-masterclass-series-4-reasons-to-embrace-duplex-laminating</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103040</guid><description><![CDATA[Granted, it has been a trend for a while now, but while some creatives are simply content with the tactile feel of double-thick business cards or cards of any kind for that matter others take it to the extreme in oh-so-smart ways.

 First things first: Double-thick (duplex) paper is created by laminating two sheets together. Triple-thick (triplex) paper is created by laminating three sheets together.

 1. The Classic

 Customise your own classic experience. Take two of the same cover sh...]]></description><pubDate>Thu, 23 Aug 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[How to choose the right printer Let us show you how]]></title><link>https://www.digitalpress.com.au/blog/how-to-choose-the-right-printer-let-us-show-you-how</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103041</guid><description><![CDATA[
 Digitalpress Print Masterclass Series how to choose the right printer

 Maker &amp; Co bespoke creds document white ink print and singer sewn

 Building a strong relationship with your printer is more important today than it has ever been. When choosing and developing a relationship with your printer, price certainly plays an important part. However, there are also other important key factors such as;

 
  Flexible and approachable service
 
  Ability to adapt to change
 
  Intr...]]></description><pubDate>Thu, 16 Aug 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Foils Ain't Foils Consider the creative, cost effective and quick options available]]></title><link>https://www.digitalpress.com.au/blog/foils-ain-t-foils-consider-the-creative--cost-effective-and-quick-options-available</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103038</guid><description><![CDATA[I fondly recall my visits to the local newsagent in search of the perfect greeting card for my mother. Almost always I would reach towards the ones with the most &#39;bling&#39; as this would certainly elicit the best &#39;Oh!&#39; response from Mum and as a result produce a great return on my investment the big smile. Back then, the &#39;top shelf&#39; cards were always the foiled ones.

 Back then there were a vast number of choices: gold and silver These days, things have changed signifi...]]></description><pubDate>Thu, 09 Aug 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Some good advice to get you out of a bind We hope this helps]]></title><link>https://www.digitalpress.com.au/blog/some-good-advice-to-get-you-out-of-a-bind-we-hope-this-helps</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103039</guid><description><![CDATA[
 It&#39;s the last procedure in the the print process, binding is an integral part of the production mix. It is therefore essential for printing companies&nbsp; to find better ways to offer customers unique binding solutions that add value to their requirements. Providing new and unique binding methods that incorporate combining new and traditional book binding methods can created a pleasant outcomes. We hope you find this information helpful.

 binding styles

 Binding is the term used...]]></description><pubDate>Thu, 02 Aug 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Our new white ink print super white, super fast super cost effective!]]></title><link>https://www.digitalpress.com.au/blog/our-new-white-ink-print-super-white--super-fast-super-cost-effective-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103037</guid><description><![CDATA[
 digitalpress are super excited about our new white ink printer. we offer the best single pass white ink printing.

 Breakthrough Innovation

 Digitally print white ink many stocks, in one pass with superb results.<br />
 Make your next creative project cut through with whiteinkprint.

 Increased Luminosity

 Make full colour images stand out on darker backgrounds using dark stock to print full colour images over our whiteinkprint.

 Unrivalled Affordability

 Digitalpress whiteinkpr...]]></description><pubDate>Thu, 26 Jul 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[On The Shoulders Of Giants a tribute to thirteen designers]]></title><link>https://www.digitalpress.com.au/blog/on-the-shoulders-of-giants-a-tribute-to-thirteen-designers</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103036</guid><description><![CDATA[We are proud to announce that after five years in the making Digitalpress and Simon Pemberton from have completed a project of epic proportions. &quot;On The Shoulders Of Giants&quot; is a tribute to thirteen designers who, over the last thirty to forty years, have helped shape the graphic design industry in Australia today.

 The importance of this project is supported by history. There is no doubt whatsoever that the Australian graphic design industry came of age during these designers&#3...]]></description><pubDate>Thu, 19 Jul 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Adding Value - Start the New Year Right]]></title><link>https://www.digitalpress.com.au/blog/adding-value---start-the-new-year-right</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103132</guid><description><![CDATA[
 the new year should be about adding value for your customers. so how do you set up a program to wow your customers?

 
  Recognise that your customers have a lifetime value
 
  Keep adding value by listening to what your customers want and improving what you do for them
 
  Stay in touch with your customers regularly, not just when you want to sell them something
 
  Be as responsive as you can to customer requests
 
  Continually update your knowledge and adopt new techniques a...]]></description><pubDate>Thu, 12 Jul 2018 01:00:00 +0000</pubDate></item><item><title><![CDATA[Transition into 2016 the 7 steps]]></title><link>https://www.digitalpress.com.au/blog/transition-into-2016-the-7-steps</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103034</guid><description><![CDATA[
 transition into 2016.<br />
 here are 7 steps to get you started.

 
  Make a list of your 2015 accomplishments
 
  Make a list of your setbacks
 
  Find lessons from setbacks
 
  Forgive whomever you need to forgive
 
  Have gratitude for the lessons received
 
  Let go of past hurt
 
  Have a positive outlook on the future


 Source: chopra.com

 Have a HAPPY NEW YEAR from all of us at Digitalpress.
...]]></description><pubDate>Thu, 05 Jul 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Paper for digital printing what do I need to know?]]></title><link>https://www.digitalpress.com.au/blog/paper-for-digital-printing-what-do-i-need-to-know-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103033</guid><description><![CDATA[
 it&#39;s no secret that all of us here at digitalpress love a good paper stock. it can make all the difference in the world between bringing your vision to life or leaving your audience hoping for more.

 Here at Digitalpress, our Kodak Nexpress enables us to print on most stocks. There is no need to specify sapphire coated paper that is specifically used for other printing presses. Your options are unlimited with the enormous paper range available.

 Additionally, as the Nexpress is a...]]></description><pubDate>Thu, 28 Jun 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[William Buck, Changing Lives - Theo's Story]]></title><link>https://www.digitalpress.com.au/blog/william-buck--changing-lives---theo-s-story</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103032</guid><description><![CDATA[
<p>
 William Buck&#39;s strength lies in their unique philosophy summed up by the simple phrase, &#39;changing lives.&#39;</p><p>
 They developed this philosophy in recognition of the role they play in the lives of our clients, employees and the wider community.</p>
]]></description><pubDate>Thu, 21 Jun 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[NEW to Digitalpress My little Photobook www.mylittlephotobook.com]]></title><link>https://www.digitalpress.com.au/blog/new-to-digitalpress-my-little-photobook-www-mylittlephotobook-com</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103031</guid><description><![CDATA[
 &#39;my little photobook&#39; iphone app launched to transform iphone photos into beautifully printed little photobooks.

 &#39;My Little Photobook&#39; is a joint venture between Sydney&#39;s Digitalpress owner Theo Pettaras and Melbourne-based IT and prepress professional, Tim Lucke. Both are respected experts in their own fields.

 The idea of the app came about from a desire to find a better way to create photo books in a quick and efficient manner. Having a user-friendly interface...]]></description><pubDate>Thu, 14 Jun 2018 05:00:00 +0000</pubDate></item><item><title><![CDATA[Pushing the print boundaries become part of holt and hart]]></title><link>https://www.digitalpress.com.au/blog/pushing-the-print-boundaries-become-part-of-holt-and-hart</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103030</guid><description><![CDATA[Holt &amp; Hart, the landmark building which is home to businesses and restaurants like MoVida, Cue Fashion and ASOS, briefed Good Citizens (Branding and PR collective) to create a campaign to sell 21 suites within the building.

 The concept &#39;Become part of Holt and Hart&#39; was brought to life through heat sensitive inks. As a potential buyer thumbs their way through the sales booklet, their fingerprints literally become part of the brochure.
Nik Robinson, creative director for Good...]]></description><pubDate>Thu, 07 Jun 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c65fd55b407f.jpg" type="image/jpeg" length="71411"/></item><item><title><![CDATA[The Silver Invite A Sydney Children's Hospital Foundation's Signature Event]]></title><link>https://www.digitalpress.com.au/blog/the-silver-invite-a-sydney-children-s-hospital-foundation-s-signature-event</link><guid>https://www.digitalpress.com.au/blog/post/view/post/103029</guid><description><![CDATA[
 silver is one of sydney children&#39;s hospital foundation&#39;s signature events, now in it&#39;s 14th year, held at bennelong at the opera house and hailed party of the week every year by sun herald since inception, was the kick-off party for the year&#39;s social calendar in sydney.


 This top charity fundraiser on Sydney&#39;s social calendar, and attracts the great and good of Sydney society. Delectable bites were served by top chef Matt Moran and his team at ARIA, Moet &amp; Chan...]]></description><pubDate>Thu, 31 May 2018 05:00:00 +0000</pubDate><enclosure url="https://assets.cdn.thewebconsole.com/S3WEB9744/blogImages/5c65fcf3f0507.jpg" type="image/jpeg" length="309749"/></item><item><title><![CDATA[Digitalpress Project // IDEN Issue 2 Journal, 'Make' Equilibrium Design: A collaboration.]]></title><link>https://www.digitalpress.com.au/blog/digitalpress-project---iden-issue-2-journal---make--equilibrium-design--a-collaboration-</link><guid>https://www.digitalpress.com.au/blog/post/view/post/102971</guid><description><![CDATA[
 Digitalpress Project // IDEN Issue 2 Journal, &#39;Make&#39; Equilibrium Design: A collaboration.

 We are proud to have been involved in this great project and proud to have collaborated with Equilibrium Design.


 Here is some information reproduced with kind permission from Bec Paton.

 The second issue of IDEN is now out and explores the theme of making in industrial design. &quot;In conceptualising the print and digital publication designs for this edition of IDEN, we interrogate...]]></description><pubDate>Thu, 24 May 2018 04:00:00 +0000</pubDate></item></channel></rss>
